The Introduction to Digital Marketing module enables you to harness the power of Digital Marketing as a core driver of the marketing strategy and how it differs from traditional marketing. This module will also introduce you to the Digitalogy Methodology, an iterative framework that outlines the foundation tenets of Digital Marketing and the visual scheme that provides the basis for implementation of the different channels.
This module will help you understand the best practices for website design and user experience creation across industries. After designing, you implement your design practically and build your own website on Word press, which is a website building platform consisting of predefined themes. Luckily, no coding required!
The module covers the key concepts and terminology used within the field of SEO and equips students with the technical know-how, understanding and insight to build and maintain an effective SEO strategy. Understand what Google & other search engines identify as a SEO optimized page, learn how to implement On and Off page SEO strategies.
The Pay Per Click module demonstrates how to implement and manage search advertising campaigns. Lectures will cover the key concepts and terminology used within the field of PPC and will equip you with the technical understanding and skills to build and maintain an effective PPC strategy.
The Analytics module enables you to fully measure, monitor and optimise your Digital Marketing activities. You will understand the rationale and business benefits of adopting a formal analytics programme, and learn how to set up accounts, profiles and permissions to apply analytics tracking across your websites. It helps you to understand traffic source, user behavior, and webpages performance but, it also helps to track and measure return on investment of marketing campaigns resulting in more leads, high sales conversion and increased brand awareness.
The module covers the core concepts and terminology associated with digital display advertising, and explores what is involved in developing and managing effective ad campaigns. On completion you will be able to set up a display campaign in Google Adwords and use the performance data to optimize it.
This module covers the key concepts and terminology used in social media. You will also be able to measure performance of social media campaigns using metrics and translating to actual business growth in terms of brand lift & customer acquisition.
The module covers the four foundational aspects of email marketing: Subscriber Management, Email Design, Delivery and Reporting. You will learn how to develop and manage a subscriber database, and become familiar with the features within third party email systems and solutions. You will also be able to use an automation tool to automate the email sending process and very importantly, measure the effectiveness of your email campaigns.
Learn how remarketing functions so as to not lose potential customers. On completion you will be able to create relevant ads for your website visitors according to their actions and measure the conversions through remarketing and evaluate means to improve your strategy.
This module covers the key concepts and terminology used within the field of mobile marketing and will equip you with the technical knowledge and skills to build and maintain an effective mobile marketing strategy. With this module, you will also know how to do paid marketing using social media and in-app ads. Lastly, you will be able to track the ranking of your app in app store and measure the performance of your paid campaigns.
Content Marketing builds communities, inspires engagement and increases rankings via creation and sharing of high quality, problem-solving relevant information, aiming to satisfy business objectives. You will be able to decipher what kind of content help you improve the discoverability of your product. Also, you will learn how to appropriately distribute content in the form of e-books, whitepapers and webinars to generate leads
For a campaign to be successful connecting marketing efforts to sales efforts is imperative. With this module you will know how to nurture a contact into a prospect using multiple techniques and channels, so the sales team to take over from.
This module will help you understand what growth hacking is and how it can help boost marketing results across the funnel, from acquisition to retention. You will be able to analyse existing product and user data to draw one relevant matric to evaluate and apply different hacks across digital channels and marketing funnels.
The Strategy and Planning module provides a structured approach for bringing together all the strands of the Professional Diploma in Digital Marketing, to create a coherent Digital Marketing Plan. You will learn the right mix of every element for an enhanced business outcome.
Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. Also, Understand the history, utility and scope of affiliate marketing with live examples and learn how to get approved as an affiliate from India’s top affiliate agencies.
Adsense is a good way to make money online and it is perhaps the easiest method provided that you have a good amount of quality traffic coming to your website.Get approved by Adsense, use your account interface, place the right ads on your blog and make millions with Adsense every month.
Use of different tools to explore all the dimensions of the digital marketing is a key part of this training program. Which tool to use at the right time is the basic challenge, which will be resolved very easily once you go through the training process. Some of the tools you will be using are as follows: