Mobile Marketing

The Mobile Marketing module focuses on utilising the power of mobile technologies as a way to access increasingly mobile consumers. You will understand emergent trends within the mobile space,and recognise the new opportunity afforded by "always on" mobile devices when interacting with specific audience based on context and location.Learn how to run effective SMS campaigns and explore technologies such as Moblie Site,Apps and Bluetooth.

Topics covered include:

  • Key Mobile Marketing Concepts

  • Mobile Coupons &Ticketing

  • Mobile Apps

  • Trends in Moblie

  • Attributes of Effective Apps

  • Implementation

  • Opportunities & Risk

  • Strategic Steps

  • Moblie Devices

  • Marketing Goals

  • SMS Content

  • Review & Testing

  • SMS Strategy

  • SMS Marketing

  • Key Trends

  • Mobile Advertising

  • Bluetooth

  • Social Media Channels