Introduction to Digital Marketing

The Introduction to Digital Marketing module enables you to harness the power of Digital Marketing as acore driver of the marketing strategy for your organization. You will understand the foundation principles of Digital Marketing, and be able to distinguish how it differs from traditional marketing.
This module will also introduce you to the SoftDigits Technologies Methodology, an iterative framework that outlines the foundation tenets of Digital Marketing and the visual scheme that provides the basis for implementation of the different channels.

Topics covered include:

  • The SoftDigits Institue Quality Scale

  • What is Digital Marketing

  • Key Concepts of Digital Marketing

  • Traditional vs. Digital Marketing

  • The Opportunity of Digital Marketing

  • Characteristics of Digital Marketing

  • Implications of Digital Marketing

  • Market Reserch vs Market Reality

  • 4'P's to 4'C's of Digital Marketing

  • Expanding Visibility

  • Guest Engagement

  • Performance Evalution of Bringing Targeted Traffic

  • Converting Traffic into Leads