Email Marketing

The Email Marketing module covers industry best practices for creating and delivering effective email marketing campaigns
The module covers the four foundational asects of email marketing:Subscriber Management,Email Design,Delivery and Reporting.You will learn how to develop and manage a subscriber database.and become familiar with the features within third party email systems and solutions.You will be able to plan a marketing segmentation strategy for your target audience and recognise what makes for good email design in terms of user centric content,coherent layout and an attractive design.

Topics covered include:

  • Key Email Marketing Concepts

  • Setting up Email Marketing Account

  • Scheduling

  • User Characteristics

  • Measurement

  • Campaign Process

  • Email Copy

  • Key Terms & Metrics

  • Online Data Capture

  • A/B Split Testing

  • Auto Responders

  • Email Delivery

  • Email Showcasing

  • Bulk Emailing

  • No Spamming

  • Email Design

  • Filtering

  • Opt-In Email Marketing