Social Media Marketing (SMM)

The first Social Media Marketing module enables you to effectively engage with costomers across a diverse range of social media platforms. You will appreciate the emerging trends in the social media space and the opportunity afforded by the 'always connected ' social consumer .You will recognise the suitability of differemt social platform for your aims and objectives and appreciate the challenges of social media.

Topics covered include:

  • Key Concepts

  • Twitter Features

  • Google+ Analytics

  • Social Media Goals

  • Twitter Engagement

  • Google+ Brand Page

  • Setting Goals and Priorties

  • Linkedln Setup &Profile

  • YouTube Setup

  • YouTube Channels

  • Facebook Features

  • Linkedln Features

  • Linkedln Advertising SlideShare

  • Google+ Insight

  • Social Listening

  • Twitter Advertising

  • YouTube Insight

  • YouTube Channels

  • facebook Newsfeed

  • Linkedln Company Page

  • YouTube Features

  • Facebook Insight

  • Google+Setup

  • Facebook Business Page

  • Google+ Features

  • Blogging

  • Google+ Insight

  • Content Planning

  • Pinterest

  • Facebook Analytising

  • Twitter Analytics

  • Facebook Advertising

  • Linkedln Analytics

  • Linkedln Groups

  • ROI in SMM