Search Engine Optimization (SEO)

The Search Engine Optimization module examines the various tactics for enhancing your website's position and ranking with serch engines.

The module covers the key concepts and terminology used within the field of SEO and equips marketing professionals with the technical know-how, understanding and insight to build and maintain an effective SEO strategy/

Topics covered include:

  • Key SEO Concepts

  • The SEO Process

  • SEO Site Map

  • Search Results and Positioning

  • Customer insights

  • SEO Google Serch Console

  • Analysis & Review

  • Benefits of Serch Position

  • Keyword Reserch & selection

  • Off-Page Optimization

  • Inbound Links & Link Building

  • Stakeholders in Serch

  • Content Updates & layout

  • Local SEO

  • SEO Friendly Content

  • Alexa Integration

  • RSS Feeds

  • Forum Posting

  • Buisness Listing

  • Google Page Rank

  • Serch Engine Algothm

  • Webmaster Tool

  • Domain and Page Authority

  • Mechanics of Serch

  • Ranking

  • On-Page Optimization

  • Meta tags

  • Laws & Guideline