Pay Per Click

The Pay Click module demonstrates how to implement and manage search advertising campaigns, Lectures will cover the key concepts and terminology used within the field of PPC and will equip you with the technical understanding and skills to build and maintain an effective PPC strategy.
You will understand the fudamentals of search marketing and appreciate the mechanics of how PPC systems function. Students will develop advanced keyword reserch and selection skills and lern how to apply these to Adwords campaigns.

Topics covered include:

  • Key PPC Conceots

  • Keyword Selection

  • Campaign Management

  • Strenghts of Pay per Click

  • Ad Copy

  • Conversion Tracking

  • Landing Pages and Thank you Pages

  • Conversion Metrics:CPA, CTR, CTA

  • Keyword Reserch

  • Targeting

  • Google PPC

  • Reserch Tools

  • Scheduling

  • Analytics

  • Search Campaign Process

  • Display Networks

  • Laws & Guidelines

  • Ad centre

  • Quality Score

  • A/B Split Testing

  • Remarketing

  • Budgets

  • Bidding