Lead Genration & Management

For a campaign to be successful connecting marketing efforts to sales efforts is imperative.With this module you will know how to nurture a contact into a prospect using multiple techniques and channels,so the sales team to take over from.
Lead generation is the marketing process to capture consumer interest for the purpose of developing sales pipeline.

Topics covered include:

  • Inportance of lead generation

  • Landing Page Versus Websites

  • Types of landing pages

  • What is thank you pages

  • Best Practices to create a landing page

  • Best Practices to create a thank you page

  • Creating a live landing page

  • Understanding A/B testing and using it

  • Understanding lead nurturing and lead funnel

  • How to carry out lead nurturing

  • How ROI is calculated through landing pages