Google Analytics

The Analytics module enables you to fully measure, monitor and optimise your Digital Marketing activities. You will learn how to build an online reporting structure for your buisness, and learn about the range of specialist tools that are available to help you understand the rationale and buisness benefits of adopting a formal analytics programme, and learn how to set up accounts, profiles and permissions to apply analytics tracking across your website.

Topics covered include:

  • key Analytics Concepts

  • Technology

  • Conversions

  • Goal Set-up

  • Advertising

  • eCommerce

  • Account Set-up

  • Adwords Campaigns

  • Reporting

  • Analytics Code

  • Real Time Reporting

  • Analytics Profile

  • Scheduling & Delivery

  • Intelligence Reporting

  • Goal Configuration & Funnels

  • Bounce Rate

  • Customised Reporting

  • Site Speed

  • Audience

  • Site Search

  • Dashboard

  • Events

  • Social CRM & Analysis